Things to do in Napier New Zealand. Napier, a coastal city on the North Island with a population of around 66,800, is famous for its remarkable Art Deco architecture, sunny climate, and world-class wineries. Rebuilt after the devastating 1931 Hawke’s Bay earthquake (magnitude 7.8, which killed 256 people), the city centre boasts one of the world’s most complete collections of Art Deco buildings. Whether you are interested in history, outdoor adventures, or simply relaxing by the sea, Napier offers plenty of things to do. This guide covers the top activities and attractions for first-time visitors and families.
Explore Napier’s Art Deco Heritage
The story of Napier’s architecture begins with the 1931 earthquake, which destroyed much of the town. The rebuilding that followed embraced the Art Deco style, giving the city its distinctive character. Today, guided walks are the best way to appreciate the details. The Art Deco Trust runs daily guided walks (except Christmas Day) that take you past the most significant buildings and share the history behind them. For a deeper dive, the Art Deco Festival held every February transforms the streets into a 1920s and 1930s celebration, with vintage cars, period costumes, and live music.
Self-Guided Walking and the Sea Walls Murals
If you prefer to explore at your own pace, pick up a map from the Napier iSite Visitor Centre at 100 Marine Parade (open daily from 9:00 am to 5:00 pm) and follow the self-guided Art Deco trail. Along the way, keep an eye out for the Sea Walls collection, a series of murals painted on more than 50 walls around the city. These large-scale artworks add a contemporary splash of colour to the historic streets and make for excellent photo opportunities.
Marine Parade and the Waterfront
Marine Parade is Napier’s main seafront promenade, stretching approximately 3 km along the coast. It is a perfect spot for a leisurely walk or bike ride, with the ocean on one side and parks, gardens, and attractions on the other. The parade connects many of the city’s family-friendly highlights, including the National Aquarium of New Zealand, which is one of the top-rated attractions on Tripadvisor. You can also find Ocean Spa (public hot pools and a swimming complex) and Bay Skate, a large outdoor skate park. Nearby, the Ahuriri Estuary offers a peaceful walking track and bird-watching opportunities.
Family-Friendly Things to Do in Napier New Zealand
Napier is well suited for family outings, with a broad range of activities to keep children of all ages entertained. Below are the family attractions listed by two official sources: the Hawke’s Bay NZ tourism site and the Napier iSite. Note that some attractions appear on only one list, so you have plenty of options to choose from.
Attraction | Type |
|---|---|
National Aquarium of New Zealand | Indoor / wildlife |
Anderson Park & Playground | Outdoor park |
Ahuriri Estuary | Nature walk |
Par2 Mini Golf | Mini golf |
MTG Hawke’s Bay | Museum / gallery |
Faraday Museum of Technology | Technology museum |
Bay Skate | Skate park |
Ocean Spa | Hot pools / swimming |
Arataki Honey Visitor Centre | Honey tasting / bees |
Gannet Safaris Overland | Wildlife tour |
Hawke’s Bay Farmyard Zoo | Petting zoo |
Mohaka Rafting | Adventure / rafting |
Napier Aquatic Centre | Indoor swimming |
Nevaria Lavender | Lavender farm |
Silky Oak Chocolate Company | Chocolate factory visit |
Splash Planet | Water park |
Supertrike Tours | Three-wheeled vehicle tours |
Many of these attractions are within a short drive of the city centre. The Napier iSite can provide up-to-date information on opening hours and entry fees, which are subject to change.
Wine and Food Experiences
The Hawke’s Bay region is one of New Zealand’s oldest wine-producing areas, and Napier is an excellent base for wine touring. Two of the most highly regarded wineries near Napier, according to Tripadvisor, are Church Road Winery and Mission Estate Winery. Both offer cellar door tastings and have restaurants on site. The region is particularly known for its pinot gris and syrah. Many visitors enjoy a day trip cycling between vineyards on the flat roads surrounding Napier and Hastings, which is approximately a 20-minute drive away.

Day Trips from Napier
If you have extra time, consider venturing beyond the city. The Cape Kidnappers gannet colony is a key highlight of the region. Gannet Safaris Overland offers guided tours to see the colony up close (this is one of the family activities listed by the Napier iSite). Another option is the nearby town of Hastings, which also has an Art Deco precinct and a vibrant farmers’ market. For nature lovers, the Mohaka River provides rafting adventures, and there are several coastal walks and beaches along the Hawke’s Bay coastline.
Practical Tips for Visiting Napier
Napier is easy to reach: it is about a 4-hour drive from Wellington, or a 1-hour flight from either Wellington or Auckland. For self-drive travellers, the city is compact and walkable, especially around Marine Parade and the CBD. The Napier iSite Visitor Centre at 100 Marine Parade is your best resource for maps, activity bookings, and local advice. Opening hours are 9:00 am to 5:00 pm daily. Because some attractions close on public holidays, it is wise to check in advance, especially around Christmas Day (when Art Deco walks are not available).
Frequently Asked Questions
Is Napier worth visiting for a day trip?
Yes, a day trip allows you to see the main Art Deco buildings, walk along Marine Parade, visit the National Aquarium, and enjoy a tasting at a nearby winery. However, staying overnight gives you more time to explore the wider Hawke’s Bay region, including the gannet colony and Hastings.
What is the best time of year to visit Napier?
Summer (December to February) offers the warmest weather and coincides with the Art Deco Festival in February. Autumn and spring are also pleasant, with fewer crowds and mild temperatures. Winter can be cooler but still sunny, making it a good time for wine touring and indoor attractions.
Are the Art Deco walks suitable for children?
The guided walks are primarily focused on architecture and history, so younger children may become restless. The self-guided option allows you to set your own pace. For families, the Sea Walls murals and the playground at Anderson Park provide good breaks during a walking tour.
How do I get from Napier to the wineries?
Many wineries are a short drive from the city centre. You can hire a bicycle, join a guided wine tour, or drive yourself. Church Road Winery and Mission Estate Winery are both within 10 minutes of downtown Napier. Designated drivers are recommended if tasting.
Whether you are a history enthusiast, a food and wine lover, or a family with children, Napier offers a rich mix of experiences. Its Art Deco architecture, beautiful waterfront, and array of family attractions make it a standout destination on New Zealand’s North Island. For the most current information on opening hours, prices, and seasonal events, always check the official Napier iSite or the Hawke’s Bay tourism website before your visit.
